David Levin, CEO of UBM plc visited China from May 26 to June 5, 2013 and had successful meetings and exchanges with Chinese government bodies and exhibition industry during his visits to Beijing, Tianjin and Shanghai. On May 29, Mr Levin attended the 2nd China Beijing International Fair for Trade in Services (CIFTIS) officiated by Premier Li Keqiang, and he delivered a keynote speech at China International Conference on the Development of MICE Industry on May 28.
In his speech, he announced that UBM would be organising a non-profit-making public seminar in December 2013 to help bring global best practices in internet and social media marketing to the Chinese exhibition industry. The seminar, proposed and supported by Department of Trade in Services of MOFCOM, is co-organised with China Convention & Exhibition Society (CCES)