Big Data Firm InsightsOne Acquired by Apigee

apigeeIn the US, API management platform Apigee has acquired cloud-based predictive analytics firm InsightsOne, as it looks to expand its own big data analytics portfolio. Terms of the deal were not disclosed. InsightsOne’s Hadoop and NoSQL-based micro-segmentation technology extracts information from social media and mobile data for use in real-time consumer targeting and marketing. For the full story click MRWeb