Retail analytics giant dunnhumby is reportedly close to buying Berlin-based ad targeting and retail retargeting firm Sociomantic Labs for an estimated $175 – 200m.
Founded in 2009 by former Admeld CRO Jason Kelly, Sociomantic provides real-time retargeting and prospecting, stream-based data management, and dynamic ad personalization, to enable clients to reach new and existing customers with individually priced and personalized display ads. As well as its Berlin HQ, the firm has operations in London, Warsaw, Paris, Amsterdam, Sao Paulo, Moscow, Madrid, Mumbai and New York City.
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