MediaMath Buys French Ad Targeting Firm Tactads

mediamathUS-based digital media buying platform MediaMath has acquired Tactads, a firm providing cookie-less and cross-device ad targeting technologies. Terms of the deal were not disclosed.

Nantes, France-based Tactads, which was launched last year by Romain Gauthier and Jawad Stouli, has developed proprietary software to target customers across all their connected devices, including smartphones, PCs and tablets. This software does not rely on cookies, or use personally identifiable information about consumers, says the firm.

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