Press release: Briefing Media, the world’s leading agribusiness media and Information Company, today announce a significant strategic investment and partnership with Urner Barry Publications Inc.

Urner Barry is a 160-year old business information and price-reporting agency (PRA) specialising in the protein markets. Their market leading digital service COMTELL provides price quotes, news and analysis for the red meat, poultry, egg and seafood markets.

Urner Barry is based in New Jersey and the deal announced today forms an alliance between two very complementary businesses. The combination of Briefing Media’s agribusiness analyst, sales and marketing operations across Europe with Urner Barry’s similar strength in the Americas creates a powerful global platform for the combined business.

Commenting on the deal Briefing Media’s CEO, Neil Thackray said:
“We have been great admirers of Urner Barry and the work that Paul and Rick Brown and Mike O’Shaughnessy have done. We are very excited about the prospects of working with them and their team to create a great future for our two businesses together. “

Urner Barry’s President, Paul Brown Jr. added
“Briefing Media is a natural partner for Urner Barry as we share the same passion to provide timely accurate and unbiased information with integrity to the agricultural sector. The relationship with Briefing Media enables Urner Barry to innovate and provide new tools which help our clients make better, more informed decisions. The investment will allow our highly experienced staff to increase our breadth of market coverage by leveraging the global reach of our new partners.”

About Urner Barry Publications Inc.
Urner Barry; founded in 1858, is a business information company specializing in the timely, accurate and unbiased reporting of market news and pricing quotations to clients in the poultry, egg, meat, seafood and related segments of the food industry.

About Briefing Media Ltd.
Briefing Media is the leading media and information business covering the global agribusiness sector. Our trusted brands deliver premium news; analysis; data; pricing, insight and intelligence to over 500,000 professionals working across this vast and dynamic sector of the global economy.
Briefing Media is backed by mid-market private equity firm Lyceum Capital Partners
Terms of the partnership were not disclosed.