GCP Capital Partners LLP (“GCP Capital”) announces the formation of Briefing Media through the
acquisition of two leading business media assets, Farmers Guardian and Pulse, from UBM plc. This
transaction provides the opportunity to further develop these brands and pursue conventional and digital media opportunities over the coming years. GCP Capital will also be actively seeking to
identify and acquire further assets with similar characteristics.
Farmers Guardian is a weekly newspaper and website covering the farming and agriculture sector, primarily based in Preston. Pulse is a weekly magazine, website and events organiser for general
practitioners and primary healthcare professionals in the UK, based in London. Both Farmers
Guardian and Pulse are well established with a long history and strong reputation in their respective sectors.
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