Britons spend one in 12 waking minutes online, pushing ad spend to record high. Companies boost internet, smartphone and tablet advertising by 17.5% year on year to £3bn in the first half of the year.
UK web users spent an average of one in every 12 waking minutes each day online in the first six months of 2013, with advertisers spending a record £3bn targeting them with marketing messages, according to new research by IAB and PwC.
UK companies increased the amount spent on internet, smartphone and tablet advertising by 17.5% year on year to £3.04bn in the first half of the year.
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