Magazines everywhere have been shredded by lost readers and advertising. But millions of worldwide sales are testimony to the global appeal of these disrupted brands. The business model may be broken but the brands are not. International editions of Vogue, Cosmopolitan, National Geographic, Men’s Health, Autocar, Time Out, GQ, Auto Bild, T3, Elle, Robb Report, and a hundred other magazines are reminders of huge audiences and halcyon days. But these long-established brands can now deliver a new future, taking publishers into retailing, consumer services, education, and screen entertainment – to compete with consumer products which are pushing into media content from the other direction.
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