Centaur Media acquires MarketMakers for £13.4m.

Centaur Media has announced the acquisition of MarketMakers, the UK B2B marketing services business, for £13.4m.

MarketMakers and its division ReallyB2B consist of “sophisticated” B2B telemarketing, data analytics, database enrichment and automated lead generation businesses.

Chief executive of Centaur Andria Vidler said of the group’s two moves: “These transactions are a major step forward in our continuing transformation of Centaur into a B2B focussed business – providing our increasingly professional customer base with a range of higher value-added products and services.

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