Clarion acquires Grow to create House & Garden Festival

GROW London, the contemporary garden fair, has been acquired by Clarion Events from The Affordable Art Fair.

The show will move from Hampstead heath, where it has been held since 2014, to Olympia London under the umbrella of Clarion’s new House & Garden Festival.

The new festival will combine the Spirit of Summer Fair and The House Fair with GROW London to create an umbrella event for the consumer house and garden audience.

Stuart Hunter, portfolio director for Clarion Events Consumer Division commented: “We are very excited to welcome GROW London to our portfolio to complete the offering of the new House & Garden Festival. This sees the emergence of three perfectly fitting brands to create the ultimate shopping experience for stylish living.”

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