Clarion Events has acquired MAU, the world’s leading mobile acquisition and retention summit

Trumbull, CT (October 10, 2019)  – Clarion Events, the fastest growing events organizer in North America, today announced the acquisition of MAU, the world’s leading mobile acquisition and retention summit held annually in Las Vegas. The addition of MAU within the Clarion Events North America Portfolio will focus on expanding the breadth and reach of the MAU Summit as well as continue to expand Clarion into the high-growth digital marketing event and technology sector.

MAU attracts more than 2,500 leaders from top mobile brands including Expedia, Zillow, Amazon, Twitch, Hopper and more annually in Las Vegas. This one-of-a-kind event focuses on actionable content and world-class relationship building with thought leaders representing the best talent from the mobile marketing industry.  In addition to the best line up of speakers and content the event connects attendees together to create an environment where relationship building is the foundation of the summit.  With the combined strength of Clarion Events and MAU, the partnership represents the opportunity for sustained growth, expanded funding and new innovation for the summit.

“Delivering an exceptional summit experience which is led by the best content and connections in the mobile acquisition space is increasingly important and priority for our event as the tech business continues to grow. The partnership with Clarion Events North America will allow the event to quickly be well-resourced and infuse innovative thinking that will transform the summit experience” said Adam Lovallo, MAU Digital Marketing Specialist.

The acquisition of MAU will further be supported by an expanded leadership, sales and marketing team within Clarion Events. Industry veteran, Michelle Troop will continue with the MAU team through the event in May. Greg Topalian, CEO of Clarion Events North America continued, “I’m thrilled about our partnership with MAU, it will not only accelerate growth for the North American business in the digital marketing sector with recently acquired Traffic & Conversion Summit and the expansion of Digital Agency Expo but will further drive innovation within the technology space to continue to meet the changing needs of MAU customers.  We are excited to welcome MAU into the team at Clarion. This is an exciting milestone, and I look forward to what we’ll deliver together to the current and future customers of MAU.”

The upcoming MAU Summit will take place at the MGM Grand in Las Vegas, May 6-7, 2020. For complete event information and to apply to attend visit

ABOUT Clarion Events

Clarion Events operates over 180 events in 50 countries from 15 offices in the UK, the US, South Africa, Brazil, Germany, Singapore, UAE, Indonesia, Hong Kong and the Netherlands.  Clarion can trace its roots back to 1947 and takes great pride in being one of the oldest independent event organizers in the UK.  More recently the firm has developed an international portfolio of brands and now has interests in a number of global vertical industries including energy, security and defense, electronics, technology, fashion, retail, gaming and marketing. The teams at Clarion create uniquely effective and stimulating environments that can serve as a platform to build businesses, enhance customer relationships and accelerate product awareness. Learn more about the Clarion Events North America portfolio of events at

Mobile Apps Unlocked (MAU) was started in 2014 as part of the portfolio of products that serve the mobile and digital community. It has grown from a gathering of 240 pioneers in growth to well over 2,500 leaders – from seed stage to Fortune 100 – under one roof. It is the annual flagship event for the mobile growth and product professionals .Learn more about MAU at