Creston launches start-up health brand and creative agency Loooped

creston-logoCreston is pleased to announce the launch of Loooped, a health, wellness and lifestyle creative engagement agency. The launch reflects Creston’s commitment to further developing its Health division to take advantage of emerging trends in the healthcare and wellness sectors.

Loooped will help global and domestic clients to go beyond marketing communications integration, aligning B2C, B2B and B2E disciplines. The three Os in the name represent the triple connectivity which underpins Loooped’s company philosophy of keeping clients’ brands “in the loop” by connecting people, the brand and the idea itself.

The two founding directors have joined the Creston Group from creative agency TBWA\Paling Walters. Andy Hayley, former Managing Director and Dick Dunford, former Executive Creative Director, are both highly rated and bring a lot of expertise and experience with them.

Andy has a background in health and pharmaceuticals with strong expertise in global brand planning, including, most recently as a Global Lead on Omnicom’s Pfizer business. Dick has been the award-winning creative lead for consumer and healthcare accounts including Sky, Royal Mail, British Airways, LG, Nissan, Canon, Prudential, The Army, as well as Pfizer, Roche and Galderma.

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