Creston launches start-up health brand and creative agency Loooped

Creston is pleased to announce the launch of Loooped, a health, wellness and lifestyle creative engagement agency. The launch reflects Creston’s commitment to further developing its Health division to take advantage of emerging trends in the healthcare and wellness sectors.

Loooped will help global and domestic clients to go beyond marketing communications integration, aligning B2C, B2B and B2E disciplines. The three Os in the name represent the triple connectivity which underpins Loooped’s company philosophy of keeping clients’ brands “in the loop” by connecting people, the brand and the idea itself.

The two founding directors have joined the Creston Group from creative agency TBWA\ Paling Walters. Andy Hayley, former Managing Director and Dick Dunford, former Executive Creative Director, are both highly rated and bring a lot of expertise and experience with them.

The partnership with Dick and Andy will complement the client offer and Creston is committed to investing and supporting the future growth of Loooped to help drive its success. Loooped will work out of the Group’s flagship office in Soho, the health division’s offices in Richmond, and plans to open a US office in New York. The two founding partners report to Creston’s Head of the Health division, Catherine Warne.

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