The magazine is tailored for busy commuters – targeted at ABC1 men in the 24-55 age range. Coach will launch as the biggest men’s health and fitness magazine in the UK, reaching a total audience of 800,000 from day one. The magazine will have a high quality print distribution with 200,000 being hand distributed within London, in major cities and at prime commuter locations.
A further 100,000 copies will be available nationally at carefully selected sports and leisure clubs, gyms, hotels and businesses. The printed product is edited by men’s magazine editor Ed Needham, who has edited FHM in the US and UK as well as Maxim and Rolling Stone in the US.
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