Dentsu acquires Lesmobilizers and merges it into Isobar

lesmobilizersGlobal advertising group Dentsu Aegis Network has acquired French mobile marketing agency Lesmobilizers to merge it into Isobar France, a branch of one of its seven international agencies (Carat, Dentsu, Dentsu Media, iProspect, Isobar, Posterscope, Vizeum).

Founded in Paris in 2010, Lesmobilizers creates mobile experiences and mobile-centric digital strategies. It claims to have particular expertise in m-commerce, m-CRM and streaming video. The acquisition strengthens Dentsu Aegis Network’s experience in the mobile area. The transaction’s price was not disclosed sum.

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