Dentsu Aegis Network continues its acquisition spree with the purchase of Navegg, a data strategy shop based in Brazil. Founded in 2009, Navegg specializes in the collection, analysis and multichannel activation of audience data, particularly for programmatic buys. Terms of the deal were not disclosed.
Navegg has a database of over 250 million Internet users on more than 100,000 Web sites, blogs, price search engines and ecommerce.
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