Dentsu Aegis To Buy MKTG For $52 Million

dentsu aegisDentsu Aegis Network said today that a newly formed subsidiary, Aegis Lifestyle, had entered into a definitive agreement to acquire experiential marketing agency MKTG Inc. for approximately $52 million.

The transaction price represents a premium of 166% over MKTG’s closing price of $1.05 as of May 23, 2014, the last trading date prior to the date of the purchase announcement.

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