Dentsu Aegis acquiers majority stake in BC&F in NZ

dentsu aegisDentsu Aegis has continued its push into the creative market, turning its attention to New Zealand with a majority shareholding in Barnes, Catmur & Friends (BC&F).

Under the new arrangement Dentsu Aegis will have a majority share in the business which will be renamed BC&F Dentsu. The agency will be positioned as the “flagship creative agency brand” of the network in New Zealand. For the full story read Ad