Dentsu Aegis Network buys majority stake in Crimson Room

dentsu aegisDentsu Aegis Network has bought a majority stake in Crimson Room Communications, a South African experiential marketing and promotions agency.

Established in 2005 by Philippa Viljoen, Crimson Room Communications offers a range of experiential marketing services from strategy development and concept ideation, events management, promotions, public relations and brand activation to execution of the brand experience across a multitude of consumer touch points.

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