Digitas LBi, part of Publicis Groupe, has acquired South African digital agency Liquorice. Liquorice will form part of Digitas LBi’s Middle East & Africa region but will retain its own brand identity. Digitas LBi was formed in 2013 when Publicis Groupe merged Digitas with then Amsterdam-based LBi. The network has 40 offices in 25 countries. Miles Murphy launched Liquorice in 2005 and the agency currently employs 115 people in four offices – Cape Town, Durban, Johannesburg and Bellville. Agency clients include Unilever, Distell, Sanlam, Pioneer Foods, SAB Miller, SA Home Loans and Elizabeth Arden.
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