dmg media has acquired Elite Daily

DMGTDMGT announces that its consumer business, dmg media, has acquired Elite Daily, the news and entertainment website. Elite Daily has over 70 million unique browsers per month and an average daily audience of 4 million, primarily in the US. The site has a particularly strong millennial appeal, with approximately 70% of its audience being in the 18 to 34 age range, and has a large social media presence. Elite Daily will continue to operate as a separate website but the acquisition is expected to strengthen MailOnline’s offering to US based advertising buyers due to the increased scale and breadth of audience. Elite Daily’s revenues were US$5 million in the 12 months to December 2014.