Mail Online fuels DMGT ad revenue rise

Mail Online’s ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in growth.

Parent company Daily Mail & General Trust said that underlying advertising revenues across the Daily Mail’s print and online operation grew by a healthy 5% in the three months to the end of December.

Mail Online, which is gearing up to switch to a global web domain to further drive advertising revenue growth, reported 48% revenue growth to £14m in the quarter.

For the full story click The Guardian