Easyfairs and QUiCKFairs join forces

This strategic acquisition adds two key events, namely Coiltech in Italy and Coiltech in Germany to the Easyfairs portfolio, serving niche, industrial B2B communities. 

Munich, Milan – October 19, 2023: The internationally active event organiser Easyfairs and Milan-based exhibition organiser QUiCKFairs proudly announce their partnership. Through the collaboration, Easyfairs is augmenting its portfolio with Coiltech, the internationally acclaimed coil winding trade fair, while
reinforcing its position in Italy and Germany. 

QUiCKFairs organises two annual events, Coiltech Italia and Coiltech Deutschland, both specialising in materials and machinery for the design, manufacture, maintenance and repair of electric motors, generators, transformers, and windings. Since its inception in 2010, Coiltech has evolved into the world’s leading brand in its field. In 2023, the events united 473 exhibitors from 31 nations and 5.314 visitors from 60 countries in Augsburg, Germany and Pordenone, Italy, both located in the respective heartlands of the industries.

The partnership with QUiCKFairs is an exciting development for Easyfairs; the Coiltech events serve niche communities making them a perfect fit for our business. We look forward to working closely with Sebastian Kuester and his team on further growing these thriving events. We are confident they will leverage the experience of Easyfairs with our pan-European network of industrial trade shows, our advanced technology platform, and the obvious synergies within the Easyfairs portfolio,” emphasises Roland Brand, CEO of Easyfairs D-A–CH Region.

Founded in 2009, QUiCKFairs has pioneered an independent, innovative, and standard-setting trade fair format that structurally reduces the effort required for exhibitors and that is widely recognised for providing a distinctly improved trade fair experience to all participants versus traditional fairs. The existing, dedicated event team will continue to be responsible for future editions of both Coiltech Italia and Coiltech Deutschland. Sebastian Kuester, the founder and current Managing Partner of QUiCKFairs, will take on the role of CEO of the company as part of this partnership and will remain connected to it through an investment in Easyfairs.

I am thrilled to join the Easyfairs family”, states Sebastian Kuester. “My investment allows me to continue acting as an entrepreneur and join in the success of over 200 events. Becoming a part of a privately owned, globally operating event organiser, repeatedly recognised with the ‘Great Place to Work’ Award, ensures that the QUiCKFairs team will continue to work in an inspiring and supportive environment while joining the ranks of a Top 20 company. For Coiltech’s exhibitors and visitors, this development primarily signifies long-term continuity, as the success stories of Easyfairs and QUiCKFairs are built upon the same principles.”

“Easyfairs and QUiCKFairs share the same principles, which is to easify the experience for exhibitors and visitors and give them a better return on investment and return on time. Coiltech’s presence in Italy and Germany are important for Easyfairs; they are both countries where we have made key acquisitions in recent years and where we have strong ambitions to further invest and grow. It is impressive to see the commitment of this experienced team and to witness how it forged the leading Coil Winding exhibition, starting from scratch in 2010 in Italy and successfully establishing a thriving presence in Germany. I look forward to working closely with Sebastian and this community to deliver the best possible events for the industry,” concludes Brand.


About Easyfairs 

Easyfairs organises and hosts events, bringing communities together to visit the future.
We currently organise 200 face-to-face events in 12 countries (Algeria, Belgium, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manage eight event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Malmö and Stockholm).
We are passionate about “easifying” the life of our customers and increasing the return on investment and return on time for professional communities through our all-in formulas, advanced technology and customer-centric approach. Our digital features and initiatives provide these communities with excellent opportunities to network effectively and do business throughout the year.

The Easyfairs Group employs 800 highly committed talents, deploys the best marketing and technology tools and develops brands with a strong appeal to our stakeholder communities.

For the fifth year running, Deloitte conferred “Best Managed Company” status on Easyfairs in 2023.  Easyfairs is ranked 11 of the world’s top exhibition organisers, according to the STAX annual ranking.

About QUiCKFairs

QUiCKFairs is a Milan-based trade fair organiser that commenced its operations in 2010. Since 2015, the company has been focused on staging Coiltech, a specialised trade fair that brings manufacturers of electric motors, generators, transformers, and other inductive components with their suppliers under one roof.

About 50% of the exhibitors and almost 40% of the visitors at Coiltech are of international origin. Only a few other industry trade fairs in Germany and Italy achieve such a high percentage of international participation.

From the outset, our focus has been on limiting exhibitors’ costs and organisational efforts for participating in a trade fair to the indispensable minimum – and succeeded so through extensive digitization. Consequently, the cost-to-benefit ratio of participation at Coiltech surpasses that of similar subject-related events, creating, at the same time, a more welcoming experience for attendees.

Moreover, Coiltech features the World Magnetic Conference, seamlessly integrated into the exhibition and guided by renowned university professors from RWTH Aachen University and the Università de L’Aquila. This conference injects high-quality technical content into the trade fair and attracts a specialised audience with keen technical interests. Nearly 80% of our visitors hold positions with technical backgrounds within their companies and institutions.

Coiltech’s rebooking rate, steadily nearing 90% year after year, significantly surpasses that of competitor events, underscoring a consistently elevated level of customer satisfaction.