Business of Fashion, founded in 2007 by fashion business adviser Imran Amed, claims to have more than 35,000 paying members. The site has more than 100 staff working across London, New York, Paris and Shanghai.
It has received an undisclosed amount of investment funding from the FT, which is owned by Japanese firm Nikkei. The size of the stake has also not been revealed.
As part of the deal, the FT said its consulting arm, FT Strategies, will provide BOF with “industry-leading expertise in subscription technology”.
It said BOF “retains complete editorial independence from investors”, which include Index Ventures, Felix Capital and luxury brand Louis Vuitton Moet Hennessy, according to company data site Crunchbase.
FT chief executive John Ridding said the business newspaper’s investment in BOF would give the national title “greater presence in the B2B and industry agenda”.