FOLIO: Inside UBM’s new Life Sciences Group

ubm-logoUBM bought Advanstar for close to a billion dollars late last year, and the company isn’t wasting any time in taking advantage of the 150 events and 30 publications it got in the deal. Brands from medical, dental, pharmaceutical, nutraceutical and veterinary sectors, previously managed separately under Advanstar, UBM Medica and UBM Canon, are being coupled into one Life Sciences group. Tom Ehart will oversee the division as senior managing director.

While most of the portfolio comes from Advanstar, the merged group becomes the largest source of medical print advertising in the U.S., has 500,000 print subscribers and generates more than 1.5 million monthly unique visits. Combined revenues are around $120 million.

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