How Axel Springer is transforming Die Welt’s business model

die weltRomanus Otte, general manager, digital, at Die Welt told attendees today at The Drum’s Media Slap event in London that although the newspaper is “not really innovative,” it is “fast to adopt new technology and innovation”. In terms of how Die Welt’s transformation is impacting the newsroom, Otte said that this began in 2006. “We founded an online team with 30-40 journalists, while we still had 400 working on print. We integrated these teams in 2009, but learned quickly that this was a bad idea (digital editors were ‘inhaled’ by print editors) and in 2012 we changed everything again and went ‘digital first’.”
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