Another excellent commentary of our media times from Colin Morrison.
Some newspapers and magazines have profitable longterm strategies; and some might even continue to resemble the ‘publications’ they are today, whether on paper or digitally. But not many. Weighed down by historic costs, many publishers have been beached by the changing digital appetites of readers and advertisers who have found better ways to spend their time and money…
Publishers everywhere are paying the price for getting hooked on advertising revenues which corrupted the vital relationship with their primary customers, the readers.
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