FRAMINGHAM, Mass.–IDG properties drew a record-breaking 194.9 million unique visitors for February 2016, propelling it to be the #1 technology publishing company in the world, according to comScore. IDG has consistently ranked within the top 10 most visited properties and has increased its traffic 122% over the last six months, due to its growing global network of premium technology content properties addressing the full spectrum of technology buyers.
“IDG’s continued investment in premium technology content enables us to meet the needs of a growing worldwide audience that is deeply interested in all things tech,” said IDG CEO Michael Friedenberg. “We are proud of our global digital footprint: today we are 100% digital in the United States and nearly 90% of our worldwide revenue comes from digital.”
Unique Visitors Rank Property (MM)
1 IDG 194.89
4 CNET 132.59
7 Ziff Davis Tech 89.49
13 Purch 74.45
Source: comScore Media Metrix Worldwide Desktop, February 2016
IDG is the new model of a media company: one that combines premium properties and audiences with innovative global platforms. IDG’s publishing network extends to hundreds of owned and operated websites, including leading brands such as CIO, Computerworld, Macworld and PCWorld and hundreds of partner sites through IDG TechNetwork and the Tech Media Exchange. IDG.tv, the company’s centralized hub for video content, features exclusive, original series and videos, and garners 150 million video views per month.
“IDG’s unique model of owned and operated properties, global network and data-driven exchange allows marketers to reach the most powerful audience of tech buyers wherever they are,” said Peter Longo, CEO of US Media at IDG. “As the market moves from a brand-based sale to brand- and audience-based sale, IDG is uniquely positioned to take advantage of this dynamic on a global basis.”
IDG’s first-ever companywide branding initiative reflects the way business and media are evolving. IDG’s new branding unifies its corporate identity and showcases the full breadth of its global product portfolio to marketers and audiences. The campaign underscores the company’s evolution to a global media company that activates and engages the most influential technology buyers, offering premium brands and audiences on a worldwide scale.
IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world’s leading media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, PCWorld® and Macworld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards.
For comment read Media Briefing