Immediate acquires You & Your Wedding and Prima Baby & Pregnancy

ImmediateImmediate Media, the company formed out of the sale of BBC Magazines to a private equity company, has purchased You & Your Wedding and Prima Baby & Pregnancy magazines from Hearst Magazines. The move marks the first acquisition by Immediate Media since it acquired titles from BBC Magazines last year.

Immediate Media already publishes a parenting portfolio including Practical Parenting and Pregnancy magazine, and the MadeforMums digital network, as well as bridal brand Perfect Wedding.

According to Audit Bureau of Circulations (ABC) figures, Prima Baby & Pregnancy recorded a circulation of 31,926 in the six months to the end of June 2011.

You & Your Wedding, which is published every two months, reported an average circulation of 48,664.