Immediate Media acquires Nutracheck

Immediate Media Co, the special interest content and platform company, today announces the acquisition of Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform. With 350,000 premium subscribers, Nutracheck is one of the biggest digital subscription apps in the UK.

A multi-award winning app and website, Nutracheck’s evidence-based approach for food, exercise and progress tracking helps to guide members to healthier lifestyle choices. Nutracheck provides a state-of-the-art solution for calorie and nutrient tracking, using a unique food database with over 350,000 products and barcode scanner, combined with connectivity to activity tracking devices.

Immediate is the UK’s leading food media publisher and the number one for subscriptions with 1m subscribers across digital and print. The acquisition of Nutracheck further enhances Immediate’s multi-platform content, services and subscriptions offer, in addition to creating significant growth opportunities and expanding Immediate’s digital capabilities.

Sean Cornwell, Immediate’s Platforms CEO, says: “We’re delighted to welcome the Nutracheck team to Immediate. Nutracheck is the UK’s leading food tracking app, and a great strategic fit for us. We can see real developmental and growth opportunities both for Nutracheck and our food business. The addition of Nutracheck, and their award winning team, accelerates Immediate’s transformation to a fully cross-platform business, significantly growing our digital subscriptions base and enhancing our skills expertise.”

Nutracheck CEO, Tim Vryenhoef, says: “We’re really excited about this deal with Immediate. Over the past 17 years we’ve built Nutracheck to become the UK’s highest rated nutrition tracking app. Our new partnership and home with Immediate offers a fantastic opportunity to take Nutracheck to the next level. There is a meeting of minds in terms of our business cultures and ethos, as well as an obvious overlap in terms of our respective audiences, particularly with Immediate’s Food portfolio. We believe this partnership will be excellent for the Nutracheck brand, our fantastic team and ultimately the people we work for, our loyal members.”

Nutracheck will continue to be based in Nottingham, with founding partners, CEO Tim Vryenhoef, Marketing & Communications Director, Rachel Hartley, and Technical Director, Paul Cookson, continuing to lead the business, working closely with Immediate’s Platforms CEO, Sean Cornwell and the Immediate’s Platforms Leadership team to realise the longer term growth plan.

Launched in 2005, Nutracheck was the UK’s first combined online and mobile diet service and has won national and international awards for innovation and customer service. NutraTech Ltd was advised during the deal by leading technology advisory and investment firm GP Bullhound.

Established in 2011, Immediate owns and operates some of the UK’s best-loved media brands in the UK, including Radio Times, BBC Good Food, olive, BBC Gardeners’ World magazine and BBC History, selling over 50 million magazines a year and reaching over 54 million people a month across print, digital and live events.

With over 1 million active subscribers across print and digital, Immediate UK’s leading publisher by subscribers. Immediate is the market leader in many of the sectors it operates in, including food, gardening and children’s publishing.

Employing over 1,000 people across three business units, Immediate has developed expertise across a broad range of functions to drive its growth, including commerce, advertising, marketing, SEO, DevOps, digital, video and audio production and editorial.

In January 2022, Immediate was named the 4th best place to work in the UK in Glassdoor Employees’ Choice Awards 2022, and was the highest ranked of any media company confirming its position as the leading employer in the sector.