Infosys Buys Insight-Focused Ad Agency

Technology services and consulting group Infosys has agreed to acquire WONGDOODY, a US-based ad and marketing agency with a strong focus on insight and consumer experience.

Publicly-traded Infosys, which employs more than 200,000 ‘relentless innovators’ and had revenues of more than $10.9bn in its FY 18, says the buy will strengthen its creative, branding and customer experience capabilities. The group is focused on strategies for digital transformation, with services ranging from engineering to application development, knowledge management and BPO. WONGDOODY, which was founded in 1993 and has studios in Seattle and Los Angeles, works on integrated and omni-channel marketing campaigns and has expertise in connecting digital experiences to physical in-store experiences, as well as the use of analytics for tailored content creation. Key sectors include telecoms, consumer electronics, healthcare and CPG.

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