WPP announces that Kantar, its wholly-owned data investment management business, has invested in ZappiStore Limited (“ZappiStore”), a global pioneer in automated market research, based in London.
Launched in 2013, ZappiStore offers powerful software applications which provide automated data collection and analytics through a self-service platform. The company currently operates in nine countries with plans to expand into 11 additional markets in the near future. ZappiStore’s clients include five of the top 10 global consumer goods companies.
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