Kantar Retail acquires XTEL in Italy

WPP announces that Kantar Retail, its wholly-owned retail and shopper data, analytics and consulting business, has acquired XTEL, a leading provider of sales automation software for the consumer goods industry, based in Italy.

Founded in 1991 and headquartered in Bologna, Italy, XTEL supplies software, analytics, mobile and cloud solutions to leading consumer goods’ manufacturers. Using XTEL software, companies are able to utilise advanced analytics to drive critical sales strategies and processes, including sales planning, trade promotion management, retail execution and advanced pricing. The combined Kantar Retail / XTEL offer will help clients effectively to harness the power of big data through the use of solutions that bring together industry-dedicated features, advanced analytics, mobile and cloud.

The company’s unaudited revenues for the year ended 31 December 2013 were EUR8.3 million with gross assets of EUR0.8 million as at the same date.

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