Lionel Barber: ‘It’s adapt or die frankly and that’s what we’re doing'

FT“The newspaper is still a very valuable property,” argues Barber, who has been with the paper for 28 years. “We’ve thought very hard about the future of print and we’ve drawn one or two big conclusions. First of all, anybody who said post-dotcom boom that print is dead is wrong. It’s still a valuable advertising proposition.”

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