Loaded gets digital relaunch by new owner

Lads’ mag Loaded is to get a new lease of life as a digital publication dropping the scantily-clad girls of its heyday in favour of classier content including an interview with Hollywood actor Colin Farrell in its first edition.

Loaded, which once boasted sales as high as 350,000, was closed in March after 21 years by its latest owners Simian Publishing.

Loaded’s brand, archive and digital and social media assets – including Twitter and Facebook – have been acquired by the publisher of the Irish Post with the new-look title expected to go live on Wednesday.

For the full story read The Guardian

For the new website click here