WPP sets target for 45% of revenues to come from digital sources

Wpp DigitalSir Martin Sorrell has set an ambitious new target in WPP‘s race to maintain its digital edge over rivals, aiming for as much as 45% of the marketing services giant’s total £10bn-plus revenues to come from digital sources by 2018.

Sorrell unveiled the target on his debut post on business network LinkedIn, the first social media website the WPP chief executive has deigned to join.

While Sorrell has embraced the online opportunity – WPP spends more than $2bn (£1.3bn) on ads on Google and $200m on Facebook annually – he has previously shunned the idea of having a personal Twitter or Facebook profile.

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