Millward Brown Acquires InsightExpress To Bolster Digital Measurement

WPPMillward Brown, a WPP company, announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. The InsightExpress acquisition builds out Millward Brown’s cross-platform advertising measurement capabilities across digital, mobile and TV. “We wanted to accelerate the development of our platform,” said Stephen DiMarco, president, Millward Brown Digital. “There’s little overlap between the clients. The acquisition doubles the size of our presence.”

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