Next 15 Group takes majority of Agent3 and acquires Continuous Insight

next15Marketing group Next Fifteen Communications has acquired Hampshire, UK-based B2B intelligence provider Continuous Insight (CI), and upped its stake in digital marketing consultancy Agent3 Ltd beyond the 50 percent mark.

Next 15 bought a 45 percent stake in start-up Agent3 in January 2013, continuing a strategy of ‘transition towards a digital marketing business’. On Friday, Agent 3 acquired Continuous Insight, while Next 15 increased its share of Agent3 to 54%.

CI provides customer and market insight to large B2B enterprise organisations working in the IT, telecoms and professional services sectors, and had revenue of £1.5m and normalised profit before tax of £0.3m in the ten months to January 2014.

Agent3, whose three founders are Clive Armitage, Paul Mackender and Dan Sands, will now be consolidated into Next 15’s group accounts going forward, and Next 15 says it expects this to be earnings accretive.

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