Nielsen reports strong 2013 results

NielsenNielsen this morning reported revenues of $5.703 billion for 2013, an increase of 5.5% over 2012. Excluding the impact of its acquisition of Arbitron last year, revenues rose 3.0%.

Most of the growth was attributable to Nielsen’s “Watch” operations, which include media measurement services, which rose 11.2% (4.7% excluding the impact of Arbitron). Nielsen’s “Buy” division, which includes research on consumer purchase behavior, grew only 1.9% last year.

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