Nielsen to acquire Harris Interactive

harris-logoNielsen is to buy Harris Interactive for around $116.6m, or $2 a share. The deal was unanimously approved on Monday by the Board of Directors of Harris, which has recently improved profits despite a continuing slide in its revenues.

Under the merger agreement, Nielsen will commence a tender offer to acquire all of the outstanding shares Nielsenof Harris Interactive’s common stock through a wholly owned subsidiary formed for the purpose. Holders of outstanding shares of Harris’ common stock will receive $2.00 per share in cash, subject to adjustments defined in the agreement.

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