Northstar Travel Group announced Monday that it has acquired the Burba Hotel Network (BHN) and its portfolio of hotel investment conferences—and said that with this deal, event revenues at the company now surpass print for the first time.
The terms of the deal were not disclosed. But CEO Tom Kemp said in a companywide memo that the acquisition is the largest in Northstar’s history.
“The BHN transaction is another important step in our strategy of expanding our event portfolio as well as to move into related market segments such as hotels and hospitality,” Kemp wrote in the memo.
Jim Burba and Bob Hayes, founders of BHN, will continue to run the portfolio as Northstar’s Hospitality Group. The group will report to Alicia Evanko, SVP of Events, and Bob Sullivan, president of Northstar’s Travel Group.
BHN, based in Costa Mesa, Calif., consists of 10 events and conferences globally. These include the Alternative Ownership Conference Asia Pacific, which takes place in Singapore, as well as the Hotel Investment Conference Europe, which takes place in London. Northstar Travel Group already owns several international events, including CruiseWorld China Shanghai, and Phocuswright Europe.
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