Northstar Travel Group acquires Ryan Solutions

northstar-logo-e1465322130392Northstar Travel Group has made its first purchase since being acquired by private equity firm Wasserstein Partners in June. The company’s software-as-a-service (SaaS) subsidiary, Inntopia, has acquired Ryan Solutions, a provider of customer relationship management (CRM) and database marketing to the hospitality industry.

The deal, terms of which were not disclosed, was characterized by both Inntopia and Ryan Solutions as the logical merging of complementary operations; Inntopia provides e-commerce solutions for clients in the resorts, destinations, and attractions space..

Overall, the deal falls in line with Northstar’s strategy of surrounding a given market with as comprehensive a suite of solutions as possible. That approach runs counter to the increasingly fashionable tactic —at least in the B2B space — of narrowing one’s focus to a single, dominant channel such as events or data services.

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