WPP announces that its wholly-owned operating network, Ogilvy & Mather, the global marketing communications company, and A+B Expedio, a leading below-the-line agency in the Philippines with expertise in activation and field and events management, have established a joint venture company in the Philippines, to be called OgilvyAction.
OgilvyAction brings together A+B Expedio’s field marketing capabilities, local activation experience and network with Ogilvy & Mather’s strength in analytics, strategy, development, digital and creative to offer best-in-class activation solutions.
The joint venture company will be based in Metro Manila.
For the full story click WPP