Publicis acquires sustainability shop for MSLGroup

publicisPublicis Groupe has acquired London-based sustainability communications shop Salterbaxter with plans to align the firm under MSLGroup.

Salterbaxter’s 70 staffers have handled corporate social responsibility reports, strategy and PR efforts for clients like Adidas, Maersk, L’Oreal, LEGO, and GlaxoSmithKline, among others.

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