Publicis ups stakes in Romanian companies

publicisPublicis Groupe announced today the signing of a definitive agreement to increase its equity stake to 51% in its long-term Romanian partner agencies Leo Burnett & Target, Starcom MediaVest Group, Optimedia, The Practice and iLeo.

The five Romanian agencies together employ more than 150 professionals and are well recognized leaders on their local market,  covering together the full spectrum of communication disciplines from branding to digital, PR, creative and media. Key clients include Procter & Gamble, Samsung, Avon Cosmetics, SanofiAventis, AXA Group, OMV Petrom, GlaxoSmithKline, H&M, Kraft Foods, Novartis Sandoz and Heineken.

This transaction marks a further step towards Publicis Groupe’s goal of accelerating its presence in fast-growing markets, and also reaffirms its commitment to Romania, as a priority market in Central & Eastern Europe.

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