Publicis Groupe acquires Zenith Romania

Publicis Groupe announced today the acquisition of Zenith Romania. The move will see the Publicis Groupe media network ZenithOptimedia take majority control of Zenith Romania, which was previously an affiliate agency. Zenith is a leading media communications agency in Romania. Launched in 2000, the agency offers a full range of specialist media services, including buying, planning, communications strategy, digital,
research and ROI evaluation.

Located in Bucharest, Zenith Romania has over 50 employees and is one of 250 offices in the ZenithOptimedia network. The agency is part of ZenithOptimedia Northern, Central and Eastern Europe, which is one of the fastest growing regions for the network. Going forward, Zenith Romania will benefit from the development of central services and the sharing of best practices in the region.

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