Big news brings only tiny returns for publishers

Publishers need to find additional sources of revenue and, worryingly, the new generation of so-called “distributed content” services, which held such promise a year ago, are not cutting the mustard. Services such as Facebook Instant Articles, Apple News and Google Accelerated Mobile Pages were supposed to make it easier for publishers to monetise their journalism.

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Apple Allows Publishers To Sell Subs Inside News App

In the latest progress-with-caveats, Apple is allowing publishers to sell digital subscriptions from inside the Apple News app, giving them access to a much larger potential subscriber base. But that’s hedged around, as always, by constraints intended to maintain consumer privacy — and Apple’s control over access to them

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Apple Brings Subscription Content To News App

Apple is preparing to bring content from subscription publications to its News app, allowing subscribers to access paid content directly through the news service. That means they won’t have to visit the publisher’s app or Web site, according to Reuters

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