Behind Bauer Media’s Print Success

CEO Steven Kotok on how a legacy business model can still work in 2019. Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that.

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What next for the ‘new’ Bauer Media?

Media everywhere needs to be focused on unbundling information that was once packaged for print, in order to give readers-users the opportunity to pay only for what they actually want. Nowhere is this easier than in markets where readers account for most of the revenues – like many of those sectors traditionally dominated by Bauer

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