More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015
B2B B2C Exhibitions Events Digital Publishing MarComms
More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
Aegis announced the acquisition of Scottish independent Media Vision, which will be combined with Aegis’ existing Carat Edinburgh office to form Carat Scotland.