City AM letting brands post articles directly into their website CMS

The bosses of free London newspaper City AM have boasted that they are tearing down the boundaries between editorial and commercial by letting brands post articles directly into their website content management system. I can see why they want to play this up. But actually, I don’t think it is nearly as revolutionary (or as ethically dubious) and some of the things big existing publishers already get up to. Former Independent media editor Ian Burrell has the story for The Drum

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